Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)

By | February 27, 2018
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) Author Jim Collins
ISBN-10 0060516402
ISBN-13 9780060516406
Year 2011-08-30
Pages 368
Language English
Publisher HarperBusiness
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This is not a book about charismatic visionary leaders It is not about visionary product concepts or visionary products or visionary market insights Nor is it about just having a corporate vision This is a book about something far more important enduring and substantial This is a book about visionary companies So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths provides new insights and gives practical guidance to those who would like to build landmark companies that stand the test of time Drawing upon a six year research project at the Stanford University Graduate School of Business Collins and Porras took eighteen truly exceptional and long lasting companies they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 and studied each company in direct comparison to one of its top competitors They examined the companies from their very beginnings to the present day as start ups as midsize companies and as large corporations Throughout the authors asked What makes the truly exceptional companies different from other companies What separates General Electric 3M Merck Wal Mart Hewlett Packard Walt Disney and Philip Morris from their rivals How for example did Procter Gamble which began life substantially behind rival Colgate eventually prevail as the premier institution in its industry How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications while Zenith never became dominant in anything other than TVs How did Boeing unseat McDonnell Douglas as the world s best commercial aircraft company what did Boeing have that McDonnell Douglas lacked By answering such questions Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out standing companies They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels Built to Last provides a master blueprint for building organizations that will prosper long into the twenty first century and beyond

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