Electronic Commerce

By | June 21, 2019
Electronic Commerce Author Gary Schneider
ISBN-10 1305867815
ISBN-13 9781305867819
Year 2016-02-26
Pages 598
Language English
Publisher Course Technology
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Introduce the latest developments in online business with the cutting edge coverage real examples actual business cases and hands on applications found in the market leading ELECTRONIC COMMERCE 12E This edition provides comprehensive coverage of emerging strategies up to the minute technologies and the latest market developments Students gain an understanding of the dynamics within this fast paced industry as the book balances technological issues with the strategic business aspects of successful e commerce Content addresses e commerce growth in the rapidly developing economies of China India and Brazil and examines social media and online marketing strategies technology enabled outsourcing and online payment processing systems New Learning From Failure features draw important lessons from the experiences of actual companies Cases featuring real company situations provide the basis for class presentations case discussions and extended written assignments

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