The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

By | October 16, 2019
The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales Author Trish Bertuzzi
ISBN-10 0692622039
ISBN-13 9780692622032
Year 2016-01-15
Pages 262
Language English
Publisher Moore-Lake
Download Link Click Here

Raise your hand if your company needs more new customers I suspect your hand is figuratively up This book is about not just growth but high growth explosive growth the kind of growth that weather satellites can see from space The success of any business to business company is directly linked to how effectively they acquire new pipeline To skyrocket growth sales development is the answer This book encapsulates author Trish Bertuzzi s three decades of practical hands on experience It presents six elements for building new pipeline and accelerating revenue growth with inside sales Strategy offers a framework for aligning your sales development model with your specific market and buyer s journey Specialization presents stories of new thinking You ll learn about segmenting your prospect universe specializing roles and how it all comes together Recruiting offers a roadmap for hiring with urgency Tactics compensation and a bullet proof hiring process are presented in great detail Retention goes deep on the stuff that never seems to get enough consideration engaging developing and motivating people Execution switches gears and presents examples and tactics for onboarding crafting buyer based messaging and designing effective outreach cadence And finally Leadership gives actionable advice on what it takes to lead sales development today There s a lot to learn about quota setting measuring what matters and acceleration technologies so those are covered in depth As Ken Krogue President of InsideSales com writes in the Foreword This is the playbook for how to succeed today After reading this book I know it will help you succeed help your company grow and change our industry

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